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Tele-Marketing |
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What
is Tele-Marketing? |
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The
term tele-marketing (tele+marketing)
refers to direct marketing,
selling or advertising by
telephone. A tele-marketing
agent calls prospective
and preexisting customers
to buy products and services.
Telemarketing services can
be business-to-business,
business-to-consumer, outbound,
inbound or automated. Tele-marketing
usually involves live contact
by an agent to the customer,
to provide information,
to make a sales pitch, to
assess market acceptance
of a product, for political
campaigns and even to solicit
donations.
Prior
to the making of calls,
tele-marketing involves
the garnering of information
regarding prospective customers
through a variety of methods,
such as, on the basis of
purchase history, any inquiries
made by them about the product,
credit limit, competition
entry forms, application
forms etc. The records are
then filtered to determine
which prospective customers
are most likely to show
an active interest in a
particular product or service.
Tele-marketing
may be done from home, an
office or from a contact
centre. Effective telemarketing
entails one or a series
of calls to verify the needs
of a customer and finally
a call to instigate a purchase.
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Tele-Marketing
at VandY |
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VandY, established in 1997, forms an integral part of the 40% of the BPO global market that has established itself in the Indian subcontinent. VandY is a dynamic BPO vendor with sourcing locations spread over fifteen Indian cities and one Union Territory. Home to incredible talent, VandY makes efficient use of telephonic communication to assist clients with their advertising, promotion, sales, and customer service.
Our tele-marketing center, teeming with a cheerful and committed staff, is the place from where innumerable out-bound calls are made, selling products and services to consumers. Thorough briefing and intensive training pave the way for every successful outsourced tele-marketing campaign.
The staff, trained in the required vernacular language, besides being conversant in English and Hindi, is adroit at its portfolio, achieving targets month after month.
The experienced workforce at VandY affords tailor-made and flexible top-performing tele-marketing services that go beyond customer expectation. Depending upon your specific needs, VandY develops customized and integrated tele-marketing programs in keeping with client goals, requirements and preferences. With all this is the added advantage of precision, transparency and quality control to develop a campaign that is right for your business. Dedicated staff and experts are available to fulfill your tele-marketing needs, whether you’re a brand new company or a well established business operation.
With long-term contracts with Multi National Corporations (MNC’s), privatised Indian banks and financial institutions, VandY is now poised to make a mark in the field of offshore outsourcing by providing trusted tele-marketing services.
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Our
Characteristics |
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- Dedication
to meet client needs
- Teamwork
to achieve common objectives
- Strict
Process adherence and
up-gradation of processes
- Transparency
and fast flow of information
- Significantly
lower costs
- Established
process quality
- Access
to a trained, computer-literate,
college-educated workforce
with good presentation
and communication skills,
and equipped with necessary
expertise
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Why you need to outsource Tele-Marketing to VandY |
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- To
acquire new customers
- To
generate orders and
leads
- To
boost revenues
- To
sell products and services
- To
prompt potential customers
to visit stores and
showrooms
- To call on existing loyal customers and inform them about upcoming hot deals and attractive offers
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