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Customer
Profiling |
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What
is Customer Profiling or
Field Investigation? |
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Customer profiling is about collecting relevant and available customer details such as address, age, gender, education, housing, lifestyle behaviours, purchase preferences, travel preferences, buying patterns and so on and so forth. In short a complete address investigation and financial health-check is performed. These factors or characteristics help discriminate and categorize customers into groups and enable analysis of their paying capacity of services or products or future purchasing decisions.
Customer profiles are of two types- demographical and behavioural. A demographically based profile is organized on a set of characteristics, such as his marital status, whether or not he has children, the neighbourhood he resides etc.. On the other hand a behaviour-based profile is one that is prepared after scrutinizing the behavioural pattern of a customer such as, his/her payment patterns of products or services, how often he/she visits a website etc.
While a demographic profile helps define the market for sales, the second profile is about action, and helps determine whether a customer will make payments of bought products and services, regularly or not. And, this is the main aim of any customer profiling or field investigation agency.
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Customer
Profiling/Field Investigation
at VandY |
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The Customer profiling services at VandY are very cost-effective. With extensive customer profiling experience behind us, the information you get is comprehensive, accurate, reliable and up-to-date.
VandY
has established its name
in the field of Customer
Profiling. Catering to big
names such as AirTel, India's
leading provider of Telecommunications
services, VandY
has made its presence felt
across five Indian states.
Other names that VandY conducts
address verification and
customer profiling for are
ICICI, ABN AMRO, IDBI, Indiabulls,
Citifinancial, and IndusInd.
The team of dedicated, energetic
and efficient professionals
at VandY work to provide
the most reliable information
in a turn around time of
a couple of hours.
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Our
Characteristics |
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- We
are the quickest and
the most reliable with
a turn around time of
a couple of hours
- Our
reach is unmatched because
our operations extend
to 5 states and 1 union
territory
- We
are connected through
e-mail, fax and mobile
telephony
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Advantages
of outsourcing Customer
Profiling / Field Investigation
to VandY |
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- Accurate
customer profiles, including
major demographic attributes
of your customers
- Ability
to handle all customer
surveys
- Cost
effectiveness
- Helps
find out why customers
purchase your goods
and services
- Helps
differentiate the needs
and values of your customers
- Enables
you to define a better
targeting strategy
- Discover
new business prospects
and grow the base of
your valuable customers
by extracting people
and businesses that
match the profile of
your current customers
- Multi-lingual
survey & reporting capabilities
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